Announcing: The Potterhead Running Club!

Now a Fanthropy Running Program

Random Tuesday is announcing the rebranding and change to the programmatic structure for its oldest and largest charity fundraising and fitness community known as the Hogwarts Running Club. While changes will gradually occur over the next several weeks, effective 1 January 2019, Hogwarts Running Club (HRC) will be permanently re-named as the Potterhead Running Club (PHRC). Furthermore, all of RTI’s running clubs will become part of a pantheon collectively known as “Fanthropy Running Programs.” Fanthropy is the intersection of fandom, physical fitness and philanthropic efforts.

We are committed to this change to best serve our established online community of 65,000+ fans of the ‘Harry Potter’ book and film series, self-identified as ‘Potterheads’, and together serve our mission to promote personal fitness while supporting charitable organizations as a fandom-centric community.

This change is happening for three primary reasons:

  1. We are Potterheads. Plain and simple. So, renaming HRC to Potterhead Running Club better focuses on our fandom rather than a physical, albeit awesome, fictional location in our beloved stories.
  2. We want to avoid any confusion whatsoever between our fandom-centric, non-profit activities and Warner Brothers. We are fans of Harry Potter and we support WB’s official programs and products.  We don’t want to compete with WB or make anyone think that WB is involved with us or our programs.  Although we’ve always been clear about that in the past, this rebranding sends a loud and clear message that we are a group of Potterheads—fans—and that our work is an unofficial fan endeavor.
  3. We want to properly align all of RTI’s running clubs under a single “umbrella” known as Fanthropy to highlight the fact that we are fandom-centric group committed to making a positive change in the world.

Questions and Answers

We know you are going to have a lot of questions as to the reasons for this change and how this change will impact you.

QUESTION #1: Did WB make us to change our name?

ANSWER #1: In a word: No. We never want to get to the stage where WB has to “make us” do anything!  We chose our new name because it best represents who we are and because we want to make sure that stays true.  This is a voluntary change to emphasize that we are a fandom-based non-profit. Warner Brothers has been very pro-active about its trademarks, including with fan groups.  We never want to put our charitable work and community at risk. Seeing what has happened with festivals is part of our motivation—and we are excited about the direction it has taken us.

QUESTION #2: Does this mean we never had permission to use Hogwarts?

ANSWER #2: We’ve always made clear that that we are not associated with Warner Bros. Entertainment, the Harry Potter book publishers, or J.K. Rowling and her representatives. We’ve never asked for Warner Brothers’ endorsement. While we’ve always supported the world of stories and products that Warner Brothers has created, we’ve always operated on our own and have never asked for their involvement in our community or work.  Trademark law isn’t about owning all uses of particular words, it’s about preventing consumer confusion, and we’ve always sought to avoid confusion.  One of the goals of this re-naming is to do even more to avoid confusion by using a word that refers to all Harry Potter fans.

QUESTION #3: What is Fanthropy?

ANSWER #3: The concept of Fanthropy is simple. It’s “Fandom” plus “Philanthropy.” Fanthropy will become RTI’s sole program for fandom-focused virtual running clubs. We will attend conventions as Fanthropy and keep everything under this umbrella. If RTI decides to do a non-fitness, but still fandom-related charitable endeavor in the future, that will be a separate program.

QUESTION #4: What changes will we see?

ANSWER #4: Over the coming weeks you’ll see changes to our website, social media profiles, logo, graphics, communications and correspondence. You will see those visual and naming updates within our closed group communities like the Great Hall and Common Rooms. You will NOT see changes to our operations. We will continue the same number and type of events, medals will still be mailed, the online communities will continue to be amazing, and miles will still be logged to advance your physical fitness goals. We will simply do so as Potterhead Running Club.

QUESTION #5: What about the HRC gear (event shirts, Horizont Alley stuff, etc) I have?  Can I still wear it?

ANSWER #5: We’re proud of everything the HRC has done and we hope you are too!  Everything you got in the past shows that pride, and we think they’re just as cool as they’ve always been.  (And now, they’re collectors’ items, too!)  PLEASE continue to wear your HRC shirts, hats and hoodies! We are going to redirect our current URL to the new PHRC website, so you can still wear your billboard shirts and event shirts and people won’t end up at a dead link. That said, make sure you talk about Potterhead Running Club whenever you can!

QUESTION #6:  What will change with Horizont Alley? Are there going to be new Potterhead shirts?  What happens to all of the old HRC stuff?

ANSWER #6:  We will be introducing new items that reflect the name change and new items for ALL clubs with new logos and reflect the Fanthropy concept after January 1st.  And we are going to try to clear out as much HRC stuff as possible so we can change over to talking about PHRC in the new year! To that end, all items on Horizont Alley are going on sale immediately. Everyone using the code SOMUCHGOOD will get 30% off their entire order. This will continue until November 20th when we update the code to be worth 50% off! You can chose to wait until the bigger discount, but the item/size you want may be sold out and we are not restocking any items.

QUESTION #7: How will this impact Regional Groups?

ANSWER #7: All 100+ HRC Regional Groups will be renamed as Fanthropy Regional Groups so participants from all of RTI’s Fanthropy Running Programs can come together for their geographic area. Potterheads, Whovians, Chiltonians, and members of all fandoms will be welcome in the regional groups.

QUESTION #8: What does this mean for members of Whovian Running Club? What about Chilton Running Club?

ANSWER #8: Very little. WRC and CRC will continue mostly unaffected. WRC and CRC will now be part of Fanthropy and have new logos. It’s likely you’ll see some new/updated items at some point in the new year, so the Horizont Alley discount applies to all of the WRC and/or CRC merch as well!

In closing, Keep Calm and Carry On! We will continue to run our programs the same way under the new structure and naming convention. We’ll run the same event schedule, enjoy our houses and faculty groups, treasure our online and real-world friendships, compete in extra fun like the House Cup, Racery, and Charity Miles, enjoy the fandom in exactly the same way, and subject you all to the same weird sense of humor.

Thank you for your support as we continue to harness the power of fandom to change the world…one mile at a time.

Announcing: The 2018 Time Turner!

Our 2018 Year-End Celebration Event!

It’s finally here! This is your chance to register for those events you might have missed in 2018 and register for the amazing Phoenix Challenge medal!

The Time Turner is NOT a running event and there is no “Time Turner Medal”…this is our way of “turning back the clock” to reopen previous Hogwarts Running Club events for the year.

CRITICAL INFORMATION: First, use the “+” sign to select the number of PEOPLE you are registering. After you enter your registration information, you will see a series of “Required” items for each person. You are NOT, repeat – NOT, required to register for every event, but you are required to answer each item by choosing to add the event OR selecting “No Thanks.” You will see $25 added to your total for each event you select. If you get to the end and your total is ZERO, you have not selected any events and you need to go back and change your answers as appropriate.

Now you can register for the following events and continue supporting our 2018 charity partners:

Also, if you have registered for at least THREE HRC events in 2018 (or get to three or more with your Time Turner registration), you have qualified and can register for, the awesomely HUGE 5″ Phoenix Challenge medal. The proceeds from these registrations will be distributed across our seven charity partners for 2018. We will be double-checking registrations, so PLEASE do not select for the Phoenix Challenge Medal if you haven’t registered for at least three of the 2018 HRC events listed above either earlier in the year OR during your Time Turner registration.

If you have signed up (or will sign up during this event) for all SIX events AND the Phoenix Challenge Medal, you will become a 2018 Perfect Prefect and your free Perfect Prefect pin will automatically be included with your Phoenix Challenge medal.

Two years ago, we introduced the concept of the “Throwback Medal”, and this year we did more than just re-release old medals…our Bosswitch re-imagined four 2014 medals for you to choose from. You voted, and the Hedwig Memorial Run 5k has been selected as the 2018 Throwback Medal! Proceeds from the Throwback Medal will be distributed across our 2018 Charity Partners.

IMPORTANT NOTE: The Hedwig Memorial Run Throwback Medal does not count towards this year’s Challenge Medal, and is not required for 2018 Perfect Prefect status!

There are NO limits to the number of registrations and we will NOT sell out! Since the Time Turner has UNLIMITED registrations, medals will not be ordered until 1 November and will not arrive until December. Hence, Time Turner medals won’t be mailed until December 17th.

Finally, the shirts:

We’ve also added a fiery “Year in Review” shirt to celebrate another year of awesomeness!

And finally, all of the 2018 event shirts are back! You can get all of them in our exclusive shirt gallery.

Sign up today, and do even more #SoMuchGood!

HRC Featured In Women’s Running Magazine

The Power of Fan-Based Running Communities

In the Harry Potter universe, you need access to Platform 9 and ¾ to get to Hogwarts. But for the web-based Hogwarts Running Club, you just have to log in.

“The beauty of HRC is that [location] doesn’t matter; you can participate wherever you are in the world,” says Kim Moody, the “Hufflepuff Head Girl” of the Hogwarts Running Club.

Hogwarts Running Club is one of many online running clubs that has recently gained popularity with runners interested in joining an athletic community but unable to join a local club.This particular club is part of Random Tuesday, Inc., a registered nonprofit organization that combines online running clubs with super fandom. HRC is in the company of Random Tuesday’s two other virtual clubs: the Whovian Running Club (for fans of Doctor Who) and Chilton Running Club (for fans of the fast-talking TV show Gilmore Girls).

“Together, these programs have more than 70,000 members in more than 60 countries who’ve logged over nine million miles to improve their own physical fitness,” says Brian Biggs, CEO of Random Tuesday.

Moody is just one among those thousands of women and men who were inspired to run through their connection to a pop-culture community. Once Moody joined HRC, her fellow Harry Potter fans encouraged her to embrace the sport, and she began losing weight. Since joining, she has signed up for both virtual and in-person races, and has also added weightlifting, aerial silks and aerial yoga to her fitness routine.

“When I first joined the club, I wasn’t active in any way,” Moody says. “I was just a Harry Potter fan. I started to see all these amazing people going out every day and achieving great things. Despite being overweight, I wanted to join in, too.”

HRC members stay connected through “Common Rooms” on Facebook, but each member of the Harry Potter houses—Gryffindor, Hufflepuff, Ravenclaw and Slytherin—can meet in a larger group called the Great Hall, where they swap encouragements, mileage data and other achievements.

Random Tuesday’s clubs host their own virtual running events, where runners register, choose a distance and run the race on their own. The proceeds go to a chosen charity (Random Tuesday currently works with 40), and runners receive their own finisher’s medal in the mail shortly after completing their race.

“We’ve created a safe space for fans to geek out, talk about their fitness journey, get advice from more experienced runners/walkers and get motivated, inspired and encouraged,” Biggs says.“We are fans first and runners/walkers second.”

Random Tuesday’s online running clubs launched after Biggs’ wife finished her first half marathon. Biggs says he had “medal envy,” but couldn’t connect with a traditional running club. A Harry Potter fan, Biggs started the Hogwarts Running Club in March 2014.

“Virtual running is an amazing way to keep fit and motivated and to meet wonderful people,” Moody says.“It’s great to find a place where you can ‘nerd out’ and not worry about it. Uniqueness is encouraged and celebrated, and especially so in Hufflepuff. We have the saying, ‘Every member matters.’” Though the clubs are primarily virtual, Moody is one of many who’s taken the community feel a step further and made an effort to connect with her virtual running buddies in person.

Online, the communities host fitness challenges, viewing parties and share fan favorite memes to stay connected. HRC members also compete in House Cup competitions, in which runners earn points by logging miles.

Those miles are logged through Charity Miles, an app where participants log their workouts to earn donations for a chosen charity. The earned dollars are paid directly to the charity from corporate sponsors.

In total, Random Tuesday club members have donated thousands of scarves and socks for the homeless through running. They’ve helped Syrian refugees and Puerto Rican residents recovering from last year’s Hurricane Maria. Recently, the group gave more than one million colorful bandages to children fighting cancer.

According to Biggs, the “fanthropists” have donated more than $2.1 million since Random Tuesday’s launch four years ago.

“That’s the power of fandom,” Biggs says.  “We’re changing the world one mile at a time.”

[Republished from Women’s Magazine, September 20, 2018. Writer: Amanda Casanova]

HRC and Friends Featured in USA Today

‘Dumbledore’s Army’: How ‘Harry Potter’ inspired a generation of young activists

Harry Potter is celebrating the 20th anniversary of its U.S. release this month, and 20 years later the series has proved to be not only a pop-culture phenomenon but a lasting influence on a generation dedicated to social and political activism.

J.K. Rowling’s beloved children’s books about a heroic boy wizard and his friends (and enemies) touches on topics such as inclusion, acceptance and standing up for marginalized communities. And in America, fans (from original readers, now in their 30s, to newer enthusiasts still in high school) are using those themes as a collective call to action for creating a better world.

“The source material of Harry Potter is literally about fighting, basically, neo-Nazis,” says Janae Phillips, director of Leadership and Education at the Harry Potter Alliance, an activist organization that draws from issues explored in the series.

“When you have Harry Potter fans who love this story so much and then you see that story being represented in your own world, it’s hard not to want to use (it) as inspiration,” Phillips says. “I think there’s something really powerful about saying, ‘Are you going to be a Harry Potter in this situation, or are you going to be a Draco Malfoy: someone who’s not standing up to what’s going on?'”

The Harry Potter Alliance boasts a high percentage of first-time activists and focuses on issues such as registering voters, increasing literacy, encouraging young girls to pursue careers in STEM (science, technology, engineering and math) and advocating for gender-neutral bathrooms. And it’s just the beginning of Potter-themed organizations aiming to change the Muggle world.

There’s the Protego Foundation, which fights for animal rights. There’s Transfiguring Adoption, which provides resources to foster families. There’s the Hogwarts Running Club, which organizes events to raise money for various charities. (To date, they’ve raised more than $2 million and logged a collective 9 million miles.) There’s Lumos, which works to place children from orphanages into supportive homes (founded by some woman named J.K. Rowling).

Even the March for Our Lives organization and survivors of the Parkland school shooting have cited Dumbledore’s Army as a real-life parallel: in the fifth novel, Harry Potter and the Order of the Phoenix, Harry and company organize a student-run resistance to train themselves how to fight against the rising evils of Lord Voldemort and his band of Death Eaters.

“We’ve seen that kind of imagery and that story really having a new moment under the current administration,” Phillips says. “Dumbledore’s Army really comes out of students saying, ‘This is not OK. We’re going to do this ourselves if the adults won’t help us.’ “

The Parkland kids’ activism is riddled with Harry Potter references: Emma Gonzalez said in an interview with The Cut that her two favorite Harry Potter characters were Ginny Weasley and Luna Lovegood (“Ginny is strong, levelheaded and passionate (small and powerful); Luna is gentle, kind, strong, and just has a wonderful world view”). Her classmate, David Hogg, compared Florida Gov. Rick Scott to Lord Voldemort.

Harry Potter has almost become their playbook,” tweeted Time national correspondent Charlotte Alter, who covered the aftermath of the Parkland shooting. “The Ones Who Lived fighting an ‘evil’ force that has infiltrated the government and brainwashed adults using the only powers they’ve learned in school: illumination, protection, disarmament.”

Harry Potter-themed posters have become increasingly prevalent at rallies and protests, from funnier takes (“Voldemort supports school budget cuts”) to more pointed calls to action (“Dumbledore’s Army, still recruiting”).

Aside from fighting bad guys, Harry Potter also tackles class and race issues. Bayana Davis, co-founder of Black Girls Create, a website dedicated to dissecting the roles and representation of black women in fan culture, says the issue of “blood purity” in the books feels particularly relevant right now. (In the series, those with an entirely wizard background are called “Purebloods.” The term “Mudbloods,” on the other hand, is a kind of Wizarding World slur aimed at wizards born to non-magical parents.)

“Death Eaters and Voldemort (are) people who don’t think that all people should have the same rights or should even be alive,” Davis says. “They’ve been terrorizing their communities because they feel some type of entitlement over the society.”

To an outsider, it may seem like a goofy idea to suggest that a children’s book series can be responsible for inspiring activism. But those involved have witnessed firsthand how much of an impact Rowling’s messages can have.

“I’ve often said that geeks make the best philanthropists because they believe a better world is possible,” says Brian Biggs, CEO and president of Random Tuesday Inc., which operates the Hogwarts Running Club. “They reject the negativity of the world as it is presented to them. They say, ‘No, a better world is possible because I’ve read about it in these books. I want my world to be more like that.’ “

[Republished from USA Today, September 12, 2018. Writer:]

The First of September: Back to School

“We are pleased to inform you that you have been accepted at Hogwarts School of Witchcraft and Wizardry…”

Can you imagine opening a letter and reading those words? The shock. The joy. A dash of apprehension and a smidge of doubt…quickly overwhelmed by the anticipation and the excitement.

Then there’s the journey to Diagon Alley. Choosing your animal…your wand choosing you. The parchment, the quills, the cauldron…all the bits and bobs for doing your wizardry.

Then the day arrives and you are at King’s Cross Station; standing with Platform 9 on your left and Platform 10 on your right. Staring down the wall between them, you do it at a bit of run…and there you are, next to the most beautiful train you’ve ever seen. You find your friends, head for a private carriage, and take your seat.

Finally, you arrive at Hogsmeade. You watch as the first years go with Hagrid to board the boats. You’re home.

You may think this never happened for you. If that’s true, then why does all of this sound familiar?

J.K. Rowling said it best: “All these people saying they never got their Hogwarts letter: you got the letter. You went to Hogwarts. We were all there together.”

Come on, folks…it’s September the first…it’s time to go home.

Announcing: Platform Year Five!

Our Sixth Event of 2018!

It’s back! Our annual event returns to celebrate Harry’s fifth year returning to Hogwarts!

We’ve revamped the look, and added beautiful new artwork representing Harry’s adventures: the Dementor attack; the Howler; facing the Wizengamot (and Umbridge); his very first trip to 12 Grimmauld Place. Your registration includes this iconic 3″ medal, custom sublimated ribbon, and your own personalized digital bib!

The Hogwarts Express takes children home. It took an orphan home…and we’re going to do the same! Hogwarts Running Club is humbled to announce the charity partner for this event is RODS – Racing for Orphans with Down Syndrome. RODS’ mission is simple. They promote the adoption of orphans with Down syndrome by raising adoption grant funds, one child at a time, and by participating in organized, athletic races and awareness events. They literally run for orphans! The funds they raise cover a large portion of the expense to get children from orphanages in the developing world to forever homes in the US and Canada. RODS’ target for each child is $15,000. The Headmaster cast an arithmancy spell, and divined the magic number of registrations required to cover the adoption of one orphan: 975.

Wait a minute. 975 registrations? 975 — 9.75 — 9 3/4! Okay, that has to be magic.

Hogwarts Running Club has selected SEVEN orphans to support. Ladies and Gentlemen of HRC, we’d like you to meet Conner, Penny, Keane, Zoey, Parker John, Margaret and Xena.

We’re 100% certain we can support five and almost positive we can achieve six…but reaching for the seventh will take a record-breaking effort…and we think you can do it!! If we are successful, seven beautiful children will get out of orphanages and to their forever families. This event is literally saving lives.

Visit to see their success stories and get a glimpse of the future for these seven kiddos!

We’re also excited to have a co-sponsor for this event! Ragnar is joining forces with HRC to help spread the word and let know people about our effort to get these seven kids to their forever homes!

And don’t forget your event shirt! “The shirt with the power to vanquish the Dark Lord approaches”? Well, maybe not…but it’s a super fun twist on Year Five and the prophecy of the Chosen One. All proceeds go to support RODS and our orphans!

The suggested run date for Platform Year Five is Wednesday, September 12th, the anniversary of Harry’s first flying lesson and the day he became the Gryffindor seeker! Remember, this is only a fun suggestion. You are welcome to complete your 9.75 kilometers (6.058 miles) whenever you want!

Registration closes at midnight on September 23rd (or early morning on the 24th depending on your time zone). All medals will be mailed on Monday, October 1st.

For more information on how our virtual running events work, please visit our FAQ.

Sign up today, and help RODS bring seven orphans home!

Our Next Charity Partner: RODS Racing!

Hogwarts Running Club has definitely done #somuchgood over the years. We’ve helped the homeless, we’ve supported refugees, we’ve put legs on amputees, and we’ve eradicated a debilitating disease from an entire country. But this time it’s different. This time we’re not just going to change lives; we’re literally going to save lives.

Hogwarts Running Club is humbled to announce the charity partner for this event is RODS: Racing for Orphans with Down Syndrome! Their mission is simple: they promote the adoption of orphans with Down Syndrome by raising adoption grant funds, one child at a time, and by participating in organized, athletic races and awareness events. They literally run for orphans! The funds they raise cover a large portion of the expense to get children from orphanages in the developing world to forever homes in the US and Canada.

You can learn more about them at

Last year, our sister club Whovian Running Club, raised enough funds for one incredible boy named Charlie to get to his forever home. RODS was such an incredible charity partner, we felt we could do even more.

We are 100% certain we can get enough registrations to save five of these amazing children. Getting to six will take some work, but it shouldn’t be a problem. But our goal is SEVEN…and that will take a near-record-breaking effort. But we know you can do it!

Hogwarts Running Club has selected SEVEN orphans to that we are going to get to their forever homes. Over the next few days we’re going to introduce you to Conner, Penny, Keane, Zoey, Parker John, Margaret, and Xena. These three boys and four girls ARE going to get to their forever homes. We will not fail them. We believe in the magic of HRC and we WILL reach our goal.

Registration for Event #6 opens tomorrow at noon EDT.

Let’s get these kids home!

The 2018 Event Six Hint #1

The first — and ONLY — clue! Take it away, Headmaster!

Okay folks, this is a short week with the Royal 10k just closing, and our sixth event starting on Saturday at noon EDT, so you’re only getting this ONE CLUE for the theme of the next virtual run.

As for the next charity partner, we’re excited to share this fantastic group with you Friday night at 8 PM EDT.

‘Sharing’ … that’s an appropriate word. People should share. Siblings should share. If one has something that is awesome, their sibling should be able to use it too. Yes, that’s a clue. 

Be here tomorrow night for the announcement of our final charity partner for 2018, and bring ALL the tissues.

We recommend PUFFS brand. 

Royal 10K Complete!

The Royal 10k campaign has now been officially closed. Thank you to the over 4,200 members who have signed up for the Royal 10k!

With your help, HRC has almost completely funded a full cohort for the 2019 6-week Summer Intensive program. Time Turner registrations and the shirt proceeds will also be added to that final donation with the goal to completely support an entire cohort.

Without members like you, we couldn’t do what we do. Thank you for supporting HRC and All Star Code.

The Royal 10k medals will get packed up the upcoming weekend, and the owls will be released to the skies next Monday!

Royal 10k Midpoint Update

::buzz:: ::crackle::

Are we broadcasting? Okay, perfect. Attention, all who are listening: we are fighting the good fight.

In honor of the veteran Auror and select member of the Advance Guard, Kingsley Shacklebolt, we have been seeing HRC registrations for the Royal 10k doing exceptionally well. Over the span of only two weeks, we have processed over 2,600 registrations, and are already preparing the owls to send over 500 commemorative shirts. All of this great work being done will accomplish #somuchgood for All Star Code, and bring many of you nearer to Prefect status, and your houses that much closer to a possible Hogwarts Cup victory at the year’s end.

The danger that lies ahead? The registration limit. For those who have yet to register, it is critical to remember that this will only be a 5,000-medal event, and at the pace we’re maintaining, odds are very good that the Royal 10k will sell out before the planned registration closing date on August 19.

This is your moment — heed the lynx’s warning. Stay strong, remain vigilant, and run.

::pop:: ::crackle:: ::hiss::